About JeffSeverts.net

About This Blog

Why does business writing have to be so boring?  Sometimes, as I slog my way through yet another article about the importance of putting customers at the center of your business, I feel like I am trapped at a 0 – 0 soccer match between Panama and Burkina Faso and we’re sixty-two minutes into it and it’s yet another throw-in and the the beer man has gone mysteriously missing.

Couldn’t this stuff be a little more interesting?  A little more fun?

That’s what I try to do with this blog.  When the mood strikes, I write a little piece about something related to business that has been swirling around in my head and I attempt to make it at least somewhat amusing to anyone who stumbles across this remote corner of the Internet.


About The Author

Jeff Severts is the founder and CEO of Ventris LLC, a firm dedicated to helping companies find more value in the their consumer data.   Prior to founding Ventris, Jeff served as the chief marketing officer for ULTA Beauty, the nation’s largest beauty retailer. Before joining ULTA, he was the chief marketing and services officer for Best Buy Europe, a London- based joint venture between Best Buy and Carphone Warehouse PLC. Earlier in his career, Jeff was the general manager of Geek Squad, the services arm of Best Buy. In that role he helped grow the company from a small, local venture into one of the country’s premier consumer services brands.

Jeff has worked in marketing and management jobs in a diverse set of environments, from large national retailers (Best Buy; ULTA Beauty) to a small internet start-up (Techies.com), to a multinational food manufacturer (General Mills).

In his spare time, Jeff has dabbled in the dark arts of prediction markets and forecasting. Some of his experiments have been profiled in The New York Times, The Wall Street Journal, and Gary Hamel’s The Future of Management.

Jeff received a BA in economics, magna cum laude, from Carleton College and an MBA with highest distinction from Harvard Business School.


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